Nicola Giusto

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I am focused on digital transformation, innovation, strategic marketing and communication. I am a lecturer in Web Marketing and Digital Communication at IUSVE University of Venice and Verona, running at the same time research and consultancy activities at Ca’ Foscari University of Venice. After graduating in Philosophy with a thesis on digital culture and critical theory, I studied Digital Communication and Culture at University of Sydney, Australia, and Cultural Management in Biella at Cittadellarte - Fondazione Pistoletto.

[ITA version]
Mi occupo di processi di trasformazione digitale, innovazione, marketing strategico e comunicazione. Sono docente al corso di laurea in Web Marketing e Digital Communication dell'Università IUSVE di Venezia e Verona e svolgo attività di ricerca e consulenza per Università Ca' Foscari di Venezia. Dopo la laurea in Filosofia conseguita a Venezia con una tesi su cultura digitale e teoria critica, ho studiato Digital Communication and Cultures presso University of Sydney, Australia, e Cultural Management a Biella presso Cittadellarte Fondazione Pistoletto.

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As a professional since 2018, I help companies to obtain the B Corp (Impact Assessment) certification, to become benefit companies and to deal with new innovative business models, benefit corporation commitments and corporate social responsibility. As LeftHanded Studio’s CEO and cofounder, I provide digital strategic consulting and business training mainly on digital marketing, project management and business design for public bodies, professionals, local companies and non-profit organizations. As project manager, I managed various digital advertising campaigns, affiliate marketing programs as well as online sales for different brands including SNAI, Lottomatica, MCipollini, Alé Cycling and Broke Clothing, both in Italy and abroad.

[ITA version]
Dal 2018 accompagno le aziende nel processo di certificazione B Corp (Business Impact Assessment), Società benefit e nuovi modelli di business innovativi, nell'ambito di benefit corporation e responsabilità sociale d'impresa. Con LeftHanded Studio, di cui sono ceo e cofounder, sviluppo percorsi di consulenza strategica digitale e formazione aziendale nell’ambito di digital marketing, project management e business design per enti pubblici, professionisti, aziende e pmi del territorio, organizzazioni no profit. Come project manager, ho gestito campagne di digital advertising, affiliation marketing, vendita online e posizionamento sulla rete per diversi brand tra cui SNAI, Lottomatica, MCipollini, Alé Cycling, Broke Clothing sia all’estero che in Italia.